It all started with a graham cracker. Yep. I started a graham cracker company as a vehicle to talk about and create a mission driven life.
My daughter Rosalee was born in November 2009. That winter, while baking with a girlfriend, my mind was blown when we made homemade graham crackers. So much so that I knew there was something more there.
See, I grew up eating graham crackers. I remember being the snot nosed kid in line at Elder Beerman with my grandma and mom and like every kid – STARVING BECAUSE IT ALL TAKES FOREVER. Right? Grams ALWAYS had graham crackers in her bag. Always. That brown wax wrapped bag with those long thin grahams that you could break into 4 pieces.
That same snot nose kid (no really, we had a window washer at family restaurant, his name was Sunny, would always say, “HEY SNOT NOSE” whenever he saw me…maybe this is TMI hahaha). This same kid was also taught as far back as I can remember about GRATITUDE. I remember so clearly my dad telling me, after I came home from being picked on as the “new fat girl” in class that I was enough. YOU GUYS…always enough and, well, to be grateful for ME and that the most important thing I could ever do was to love MY WHOLE SELF. Seriously. {if you have kids can you please start telling them right now they are enough}
But see, maybe it was never about the graham cracker.
The day my daughter was born, there was a new fire started inside of me. She wasn’t my first kid, but she was my first and only daughter. There was a different level of living I felt called to. I knew I could tell her she could do and be anything OR… I could show her.
I remember calling my husband at work not long after she was born and saying:
“I am going to start this graham cracker company and just talk about gratitude all the time.”
See, maybe it was never about the graham cracker.
The fire that Rosie’s birth ignited in me was just me waking up to something that had been taught and talked about for decades. Timeless truths about who I am, who we are..
My enoughness.
Gratitude is everything.
Share that with the world.
See, maybe it was never about the graham cracker.
Graham crackers were my vehicle. It was my confidence. It was my way to have something to feed people and THEN start a conversation. Because it’s easier to give people a treat than start a conversation about gratitude in the grocery store.
I’ve stated it so many times: We are a gratitude company that makes a cookie, not a cookie company that talks about gratitude.
So maybe it was a little bit about the graham cracker but it was always about the gratitude.
Always always about the gratitude.
In gratitude,
Rachel
